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Taxi Advertising picks hosted CRM solution from Increase

8 November 2006

Taxi Advertising, the nationwide taxi branding company whose clients include Yahoo!, Monarch Airlines and Pioneer, has chosen Increase to implement and host a Microsoft Dynamics CRM and integrated Microsoft Exchange solution.

CRM expert Increase will provide the service to enable Taxi Advertising to more effectively track relationships with its clients, which typically run for a minimum of three years.

“We needed a CRM system that integrated with Outlook and wanted the ability to access our data remotely,” said Taxi Advertising’s MD Carl McCrow. “Increase will also host the system for us so we don’t have to rely on an in-house IT department.”

The hosted service from Increase includes hosted Microsoft Dynamics CRM integrated with a hosted Microsoft Exchange service. The hosted services allow Taxi Advertising to use Microsoft Outlook for email and customer relationship management, or use a secure web browser from anywhere in the world.

“We’ll work with Taxi Advertising customise their CRM solution to improve their business processes and build closer relationships with their customers,” said Neil Benson, Increase’s Chief Addict. “At Increase we use Microsoft Dynamics CRM every day, so our Beyond Demand service ensures customers become addicted to our solutions and see hosted CRM as an integral part of their business.”

About Increase

Increase (www.increasecrm.co.uk) makes using Microsoft CRM ridiculously easy, fantastically useful and compellingly affordable, allowing customers to focus on the things that really matter: their people, their customers and their business. Increase launched its hosted Microsoft CRM service in summer 2006. The company counts Rackspace, JP Morgan, EDF Energy and Parcelforce among its stable of happy clients.

About Taxi Advertising

Taxi Advertising (www.taxiadv.com) is a taxi branding and advertising company which works with companies including Yahoo!, Monarch Airlines and Pioneer. Founded in 2000, the company has a nationwide presence, working primarily in London.

For more information please contact:

Claire Armitt
Director, flannel communications
020 7754 5507
claire.armitt@no-flannel.com