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Great businesses are made in this climate

Welcome to Contact, Increase's regular bulletin, full with news and ideas of how businesses just like yours are succeeding with all things CRM.

What a month it's been. With bankers leaving Canada Square with cardboard boxes and treasury officials leaving for Icelandic negotiations, it's no wonder the newspapers are looking a little heavier than usual.

We're pleased to say this issue of Contact contains no reference to the stock market, nor do we explain how CRM can help debt collection agencies manage their time more efficiently. We've just collected some topical thoughts and ideas from our customers and partners, and we hope they'll prove interesting reading especially if you're interested in improving your business performance in a tougher economic climate.

We hope you enjoy this edition. We'd like to offer some encouraging news, delivered by Rob Majteles, to his sizeable collection of businesses:

“There are lots of people communicating their views of our current economic conditions and the advice they have re how best to compete in this environment. Most of this advice is about cutting costs – relevant and important, obviously … but incomplete in my view as the goal is always to win, not simply to survive. Great companies are built at moments like these – I’d bet more great companies are built in markets like these vs. when times are rich and resources are ample.”

The Increase CRM Marketing Team
LONDON - 020 8099 1300

IN THIS ISSUE:


IS THE SALES PREVENTION OFFICER STILL RUNNING YOUR BUSINESS?

You’ve got a better product, provide better service, you’ve a fantastic reputation and strong customer reference-ability. You’re even the most competitive price wise. And yet, your competitors, with their dodgy home-grown website from the mid-90s, lack of experience in your industry and inflated price list still manage to beat you to some of those deals. What’s going on?

CRM GETS PERSONAL

They say you only forget an anniversary once. I’ve done it 4 times now and each time the bruises get bigger and we are drastically running out of weighty crockery. This year I’ve put in every important date into my CRM order to avoid this annual ‘Aunt Sally’ Style beating.

VIVA LAS ECONOMY: HOW NOT TO GAMBLE WITH THE FUTURE OF YOUR BUSINESS

I think everyone is getting sick of the current headlines. With stories of ‘Tougher times ahead’, and ‘Crumbling economy’ it’s small wonder that so many business owners are seriously looking for ‘quick fixes’ like CRM, to provide their business greater efficiencies, more marketing clout, and a systemised approach to scaling; albeit potentially in the negative sense of the word.

TOP TIPS FOR GENERATING NEW BUSINESS LEADS

When it comes to economic down turns you can pretty much list the guys that will be affected. Developers? Car manufacturers? Tour operators? This time round things look a little more complicated. This time round It’s the banks first, manufacturers second and now it’s time for the mid market retailers. Now I’m not suggesting developers and car manufacturers aren’t busy thinking of alternative markets at the moment but, it would seem, the tour operators are relatively unaffected.

Upon my desk is a 3 week old invitation to the annual Direct Marketing effectiveness awards, the winner? Thomas Cook. Their campaign sent their entire customer base with a postcard with a picture of their last holiday destination and the line “dear isn’t it time you booked your holiday for next year?”

CLOSING THE GAP BETWEEN YOU AND YOUR CUSTOMER

Amidst the recent news of bank nationalisation, on 'Freaky Friday' HSBC bank, amongst others were very pro-active, informing customers (current and prospect) by email that they were the most secure bank in the UK. This well timed claim was founded upon the bank's savings book being significantly higher than its leading.

Timely marketing messages, aimed at capturing the imagination of your audience with a 'Call to Action' is easy to faciliate and great way to engage, cross and up-sell to new prospects or existing customers, ultimately closing the gap between you and your customer.

GET STARTED TODAY! CALL 020 8099 1300

To find out any more about what you've read in this bulletin or to discover how we think Microsoft Dynamics CRM is a perfect fit for your business, why not contact us today for an informal and obligation free chat.

Our certified and experienced business experts and CRM consultants are here to understand your business and to suggest ways that technology could help you boost sales, improve marketing and customer satisfaction.

Call us on 020 8099 1300 or contact us.